I’ve written about competitive tools before, but my last post was more of a general tool roundup. This post addresses a huge issue with competitive search marketing tools: accuracy, or lack thereof.
There are several tools I’ve been keeping an eye on for the past year or so: SpyFu, SEMrush, and KeywordCompetitor. I check these out from time to time, because aside from the known issues with spy tools in general (including impression jacking and clickfraud), I would love to have one I could trust for competitive information. Last week I decided to dive into SpyFu and take a closer look, in hopes that it had improved over the last year or so.
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