How Google Works

by cat on July 1, 2010 · 0 comments

I love infographics, so when I found this one about how Google works, I wanted to share. I had to smunch it down to fit here, but it’s worth clicking to see it in full-size glory.

Despite the minor typos (yes, I’m a compulsive editor) this is quite complete — especially given that Google is so secret-squirrel about everything. Natural search and AdWords are both included here, as are localization, universal search, and personalized search. Good work, PPC Blog!

Tagged as: AdWords, google, natural search

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The trouble with competitive SEM tools

February 9, 2010
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I’ve written about competitive tools before, but my last post was more of a general tool roundup. This post addresses a huge issue with competitive search marketing tools: accuracy, or lack thereof. There are several tools I’ve been keeping an eye on for the past year or so: SpyFu, SEMrush, and KeywordCompetitor. I check these [...]

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Migrating AdWords Campaigns

September 12, 2009
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One of my clients is getting too big for its britches, so recently I had to split their AdWords campaigns into three separate accounts. AdWords will only allow 25 campaigns per account, and they had a lot of campaigns because they are running ads targeted to different geographic areas. In addition, they wanted to use [...]

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Twitter for business…a year later

August 26, 2009
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It was almost exactly a year ago that I created a Twitter account for my company to use as a marketing and awareness tool. Since that time we’ve gained 300+ followers, which won’t set any records in the Twitterverse but does show a steady increase. We don’t do a lot of active outreach or blind [...]

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Opt out of Google's behavioral ads

March 12, 2009
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When Google’s merger with Doubleclick was announced last year, we knew there were going to be some privacy concerns associated with all that data sharing. Now we’re seeing the first of those issues: Google announced yesterday that they are implementing behavioral ad targeting. They are calling it “interest-based” advertising, but make no mistake; it’s based [...]

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