One of my clients is getting too big for its britches, so recently I had to split their AdWords campaigns into three separate accounts. AdWords will only allow 25 campaigns per account, and they had a lot of campaigns because they are running ads targeted to different geographic areas. In addition, they wanted to use separate accounts because they are paying for their ads with different parts of their budget and it will be easier to track this way.
Obviously, moving all those campaigns – thousands of keywords, hundreds of ads and numerous settings – would be a time-consuming nightmare to do manually, and it would be much too easy to make mistakes. The online AdWords interface does not have an import/export feature, although I seem to remember that it did at one time. You can download different parts of your campaign to a spreadsheet, such as keywords, but not the entire campaign or account. Thankfully, the AdWords Editor client makes moving stuff from one account to another possible and relatively painless. Here’s how it works:
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