Migrating AdWords Campaigns

by cat on September 12, 2009 · 0 comments

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One of my clients is getting too big for its britches, so recently I had to split their AdWords campaigns into three separate accounts. AdWords will only allow 25 campaigns per account, and they had a lot of campaigns because they are running ads targeted to different geographic areas. In addition, they wanted to use separate accounts because they are paying for their ads with different parts of their budget and it will be easier to track this way.

Obviously, moving all those campaigns – thousands of keywords, hundreds of ads and numerous settings – would be a time-consuming nightmare to do manually, and it would be much too easy to make mistakes. The online AdWords interface does not have an import/export feature, although I seem to remember that it did at one time. You can download different parts of your campaign to a spreadsheet, such as keywords, but not the entire campaign or account. Thankfully, the AdWords Editor client makes moving stuff from one account to another possible and relatively painless. Here’s how it works:
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Twitter for business…a year later

August 26, 2009
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It was almost exactly a year ago that I created a Twitter account for my company to use as a marketing and awareness tool. Since that time we’ve gained 300+ followers, which won’t set any records in the Twitterverse but does show a steady increase. We don’t do a lot of active outreach or blind [...]

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Opt out of Google's behavioral ads

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When Google’s merger with Doubleclick was announced last year, we knew there were going to be some privacy concerns associated with all that data sharing. Now we’re seeing the first of those issues: Google announced yesterday that they are implementing behavioral ad targeting. They are calling it “interest-based” advertising, but make no mistake; it’s based [...]

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Seven Steps to Successful Google Image Ads

February 17, 2009
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I’m about to make my first foray into Google’s Image Ads, which are contextual ads in standard IAB image ad sizes and formats. I plan to begin with static image ads and then try Flash ads from the Display Ad Builder.
I try not to run blindly into any new ventures, so I set out to [...]

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Omniture Implementation 101: First steps

January 13, 2009
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This is the first in a series of posts on implementing Omniture SiteCatalyst web analytics. I’m writing this because I’ve been through this process several times now, and each time I could have used some helpful hints and tips. I will not give away any Omniture trade secrets here or post any secret code, I [...]

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