Posts tagged as:

AdWords

How Google Works

July 1, 2010

I love infographics, so when I found this one about how Google works, I wanted to share. I had to smunch it down to fit here, but it’s worth clicking to see it in full-size glory. Despite the minor typos (yes, I’m a compulsive editor) this is quite complete — especially given that Google is [...]

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The trouble with competitive SEM tools

February 9, 2010
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I’ve written about competitive tools before, but my last post was more of a general tool roundup. This post addresses a huge issue with competitive search marketing tools: accuracy, or lack thereof. There are several tools I’ve been keeping an eye on for the past year or so: SpyFu, SEMrush, and KeywordCompetitor. I check these [...]

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Migrating AdWords Campaigns

September 12, 2009
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One of my clients is getting too big for its britches, so recently I had to split their AdWords campaigns into three separate accounts. AdWords will only allow 25 campaigns per account, and they had a lot of campaigns because they are running ads targeted to different geographic areas. In addition, they wanted to use [...]

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Seven Steps to Successful Google Image Ads

February 17, 2009
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I’m about to make my first foray into Google’s Image Ads, which are contextual ads in standard IAB image ad sizes and formats. I plan to begin with static image ads and then try Flash ads from the Display Ad Builder. I try not to run blindly into any new ventures, so I set out [...]

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