September 12, 2009
One of my clients is getting too big for its britches, so recently I had to split their AdWords campaigns into three separate accounts. AdWords will only allow 25 campaigns per account, and they had a lot of campaigns because they are running ads targeted to different geographic areas. In addition, they wanted to use [...]
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March 12, 2009
When Google’s merger with Doubleclick was announced last year, we knew there were going to be some privacy concerns associated with all that data sharing. Now we’re seeing the first of those issues: Google announced yesterday that they are implementing behavioral ad targeting. They are calling it “interest-based” advertising, but make no mistake; it’s based [...]
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