Posts tagged as:

Search Marketing

The trouble with competitive SEM tools

February 9, 2010
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I’ve written about competitive tools before, but my last post was more of a general tool roundup. This post addresses a huge issue with competitive search marketing tools: accuracy, or lack thereof. There are several tools I’ve been keeping an eye on for the past year or so: SpyFu, SEMrush, and KeywordCompetitor. I check these [...]

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Migrating AdWords Campaigns

September 12, 2009
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One of my clients is getting too big for its britches, so recently I had to split their AdWords campaigns into three separate accounts. AdWords will only allow 25 campaigns per account, and they had a lot of campaigns because they are running ads targeted to different geographic areas. In addition, they wanted to use [...]

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Agile Search Marketing

September 3, 2008
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Agile methodology is usually considered in terms of software development. However, since coming to work for a company that practices Agile in all aspects of its business, I’m beginning to learn that it is a really good way to manage search marketing projects. Agile isn’t new, but it’s Agile project management involves open collaboration and [...]

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