Posts tagged as:

Social Media

Twitter for business…a year later

August 26, 2009
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It was almost exactly a year ago that I created a Twitter account for my company to use as a marketing and awareness tool. Since that time we’ve gained 300+ followers, which won’t set any records in the Twitterverse but does show a steady increase. We don’t do a lot of active outreach or blind [...]

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Twitter as a Marketing Tool

August 25, 2008
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Let’s face it, Twitter sucked for a while. The servers were up and down like a tart’s knickers, and then it was loaded with random spam. Fortunately, Twitter used some of their venture capital to improve capacity, processes, admin tools, and headcount, and it’s been much more clean and consistent recently. So I thought it [...]

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Using the Blogosphere to Build Awareness

August 23, 2008
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I’d like to build awareness of my company’s site and products using the posts bloggers are making about them. This is different from trying to optimize the company’s own blog; I want to use posts made about the company on other blogs. I’m hoping it will also boost SEO efforts by adding relevant content to [...]

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