Posts tagged as:

Web Analytics

Omniture Implementation 101: First steps

January 13, 2009
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This is the first in a series of posts on implementing Omniture SiteCatalyst web analytics. I’m writing this because I’ve been through this process several times now, and each time I could have used some helpful hints and tips. I will not give away any Omniture trade secrets here or post any secret code, I [...]

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Why Compete Sucks

September 24, 2008
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I know it sounds linkbaity, but I couldn’t come up with a title for this post that better reflects my assessment of Compete. On the surface, Compete seems like a good idea — they have a five-year daily clickstream history for 2 million consumers, and 80 million page views per day. Compete’s tagline claims that it [...]

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Web Analytics: Measuring What Matters

September 21, 2008
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One of my favorite quotes is often attributed to Tom Peters: “What gets measured, gets done.” In web analytics, often what gets measured is associated with money — what brings in revenue, and what costs the client cash. Last fall I had the opportunity to hear Avinash Kaushik speak at Time Warner in NYC, and [...]

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